VW diesel-emissions scandal is now involved in varied tags. This includes corporate lying, nasty air pollutants and also massive budget slashing and product reorganizations even if they are considered one of the world’s largest automakers. Yet, at the heart of this issue sit that the cars remained stop-sales in the US. Their cheating aside, VW’s TDI models echoes efficiency and fun. It also offers crisply tuned dynamics, manual transmissions and gobs of torque in sedans, hatchbacks and crossovers that can return as high as 50 mpg.
Today, if recent comments from US CEO Hinrich Woebcken proves true, VW ay never sell those cars again. “We are not stopping diesel. Wherever diesel makes sense as a package to the car, we’ll continue,” Woebcken told Automotive News. “But in reality, we have to accept that the high percentage of diesels that we had before will not come back again.”
Plus, VW is set to realize their ambitious plan to have 30 electric models by 2025. Even more, they have been forced by the US government to invest billions in creating charging stations and other state-level environmental initiatives over the next few years. This is actually part of their settlement. VW’s TDI models represented nearly a quarter of all of their US sales before the sales were halted last year. Since then, VW’s monthly sales have been down. Dealers are now complaining with regards to their compensation because of lost revenue.
If we are to consider Woebken’s comments, the company would need to find a replacement for that volume. And this must be done efficiently. VW hasn’t applied for new diesel sales certifications. Even more, their other popular brands like Audi and Porsche diesels currently have a huge gap. Even if sales might be depressing, it’s easy to see these models once again popular simply because VW began reselling them this time.
Truly, it is already a tough market in the US. However, VW has proven resilient not only as a company but also with their car brand models. I believe that with their new direction to electric vehicles, they will be able to bounce back. Not in terms of selling diesel cars but selling electric ones.